Visionary streetwear designer Sofia Prantera founded Aries in 2010 anticipating the comeback of streetwear but with a unique approach, making gendered dressing unnecessary through approachable, modern, smart, often sensual clothing and accessories.
The website categories are “WOMEN,” “MEN,” AND “DON’T CARE” - representing a major break from the streetwear industry, which has been long monopolized by men.
Established narratives have a way of predicting what should come next - in many ways, this makes creating what follows easier. However, in breaking from the narratives, Aries has been able to create a space that is both true and new.
However, in breaking from the narratives, Aries has been able to create a space that is both true and new.