Sasquatchfabrix. explores layers of Japanese subcultures, history, music and social commentary through its collections. It’s no surprise that Sasquatchfabrix. gravitates towards reggae culture for it’s brand philosophy with progressive messaging along with the ubiquitous artwork inspirations. Sasquatchfabrix. and Alumni align on cultural points between the brands’ influences, places and history to present an offering that mesh both worlds.
Alumni explores Sasquatchfabrix.’s world utilizing the key colors of green, red and yellow which tie back to Sasquatchfabrix.’s inspirations as well as Alumni’s original location in Crown Heights, Brooklyn, ground zero for Caribbean cultures. These colors are also important to Chengdu where these shades are found on textual & historical artifacts in the region.
Explore the Sasquatchfabrix. x ALUMNI tracksuit here.