In July, PUMA x NOAH release their first drop of a multi-seasonal collection of apparel and sneakers. The collection is inspired by the idea that clothing, or really any product, can cross over depending on one’s lifestyle. The PUMA star was initially designed as a tennis sneaker and proudly launched as the Wimbledon in the 1970s. In this first capsule, they aimed to capture the spirit of that time stylistically. It is the recollection of a simpler time when you wore what you wanted and ultra-technical clothing hadn’t taken over Sport yet. Style ruled the day, and our athletes and heroes were incredibly unique.