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Founded by Rhuigi Villaseñor in 2015, RHUDE is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. It brings together socioeconomics and personal stories with nostalgic references. At its core, it is a visual commentary on Los Angeles style and culture itself. Villaseñor credits his mother, who was a tailor, for providing understanding of garments and constructing pieces.